Multi-dimensional 360° expert.
From digital to analog (and back), from paid via owned to earned, from stationary to mobile, from research via concept and design to production, from hands-on doing to senior management.
Absolutely result-oriented with focus on:
user centricity and creative performance.
Being in business for three decades now, I have developed skills in various disciplines: design, management, concept development, testing, analytics.
It all came together in the last couple of years with the paradigm of a seamless and agile digital product development and especially with a radical user centered design approach.
Now I am able to play most of the roles in the development process, or even act as a one man army.
Day-to-day testing, guerilla testing, rapid prototyping
Workshops, presentations, strategies, mindmaps, roadmaps
In order to be able to oversee the entire development process, an in-depth knowledge of the required software and tools is essential.
I own and I work with the software listed below on a regular basis.
After having finished university with a bachelor of arts and a master of businesss administration degree, I started my professional life as a communication designer, changed role to advertising and marketing management, changed role again to concept development and user experience design.
Since 1999 I am working as a freelancer, consultant and interim manager in order to support blue chip clients during their digital transformation.
In order to follow my educational path, it is important to know that I have two key talents, that are usually not easy to combine: creative design and analytical-logical problem solving.
These are the two poles between I oscillated a few years back and forth with the outcome that now I can use both talents to create better digital products and experiences.
As a one-man-show I can carry out smaller projects myself. In bigger projects I focus on the most critical steps in the process, where management or agencies often don't have the capacity or the knowledge, to set up a phase in a way that a superior product can emerge.
For each of the following five tasks, I have developed methods that help to create great products and to deliver successful projects.
Please feel free to contact me via the below listed contact data. I will respond as fast as possible.